1. Get a Mr. Miagi.
Find a mentor, or several, who you can humbly learn from. The Karate Kid is a movie, but in real life it helps to compensate your mentors for their time. Even investing in a class could lead you to form a life long partnership with someone who was once hired to be your teacher.

2. Don't fight, block.
The karate kid, by his very nature, is always getting picked on. When putting yourself in the limelight, don't be surprised if you find yourself in some fights of your own. People can, and might, post some negative stuff on your Twitter feed or Facebook wall. If they are just being instigators, and not actually giving you any insight into your business, first try to reason things out. If they won't have it, block them from your wall and ignore them on Twitter. 

3. Breathe.
The kid is like most people who get started using social media to grow their business. They've got a lot of fire under their seats and they are excited to learn as much as possible and bust some moves! He always busts into Mr. Miyagi's house with a million ideas and zero attention span. What does the kindly gentleman do? Slows him down and tells him to breathe, to center himself. Mr. Miyagi knows that no matter how many great ideas we might have, we can only execute one at a time, and we can only do that well if we focus.
 
4. It's not about winning, it's about relationships.
Yeah, the kid always wins in the end. Movies 1,2 and 3 he kicks butt against all odds and leaves with his head held high. However, he loses quite a bit in the meantime. There is one thing that stays constant though, and that is his ever evolving relationship with Mr. Miyagi. Social media is ultimately about the art of cultivating relationships with others. Yes, we would like those relationships to turn into wins, or capital gains, but in the long run, your experience will be much better if you focus on people rather than profits. 

5. Don't believe anyone who tells you they can tell you how to do it faster, better and cheaper for less.
Just like anything worth doing, social media is worth doing well. Don't cut corners when it comes to growing your online presence. Wash on, wash off, repeat. It takes time.  If you want real gains, you are going to have to invest real time, money and effort into your social media. Have patience young grasshopper.



Leave a Reply.