Tonight I went to Tango, and realized that dance can be a great metaphor for finding clients. It's like finding the right dance partner. When you are just getting started, you want to find someone who is patient, funny and a great teacher. Someone who will let you make mistakes, but enjoys seeing you improve and encourages you to try new things, even though you might not yet feel ready. As you improve, you want to find someone who challenges you to get better, while challenging themselves twice as much. Regardless of where you are at, finding the right partner takes some missteps along the way, but it's so worth it to try.
Dancing with a partner who pushes you around, who is impatient with you because he's stepping on your toes or who simply smells weird can make you want to quit altogether. Dancing is not just for the lead or the follow, but to bring two people together in a creative act, which serves them each individually, while serving one another. And so it should be in a working relationship with another human being.
Learning the art of tango, is not simply learning all steps, it's also allowing yourself to sync into your body and go with the rhythm of the music, while learning a whole new set of social mores that go with the tango scene. Likewise, the art of social media, or virtually any content writing, is allowing yourself to sync into the rhythm of the scene you find yourself in. If that's Twitter or a Facebook page, you must allow yourself to get to know the community of people you are settling into, with all their nuanced habits. At the same time, get to know yourself as you fall into your groove, working in your own special rhythm and pace. When you find that zone, which can take some time, you just know it. Your fans are liking your page and commenting more than ever, your contest is blowing up, your Twitter feed is filled with re-tweets and, most importantly, the cash starts flowing in.
It's the same way with Tango, when you find your groove, with the right partner, at the right time, it just feels natural. You feel like you could do it blind. You are no longer in charge of organizing every single move, it seems to orchestrate itself. All it takes is you, being present, responding to the lead.
Dancing with a partner who pushes you around, who is impatient with you because he's stepping on your toes or who simply smells weird can make you want to quit altogether. Dancing is not just for the lead or the follow, but to bring two people together in a creative act, which serves them each individually, while serving one another. And so it should be in a working relationship with another human being.
Learning the art of tango, is not simply learning all steps, it's also allowing yourself to sync into your body and go with the rhythm of the music, while learning a whole new set of social mores that go with the tango scene. Likewise, the art of social media, or virtually any content writing, is allowing yourself to sync into the rhythm of the scene you find yourself in. If that's Twitter or a Facebook page, you must allow yourself to get to know the community of people you are settling into, with all their nuanced habits. At the same time, get to know yourself as you fall into your groove, working in your own special rhythm and pace. When you find that zone, which can take some time, you just know it. Your fans are liking your page and commenting more than ever, your contest is blowing up, your Twitter feed is filled with re-tweets and, most importantly, the cash starts flowing in.
It's the same way with Tango, when you find your groove, with the right partner, at the right time, it just feels natural. You feel like you could do it blind. You are no longer in charge of organizing every single move, it seems to orchestrate itself. All it takes is you, being present, responding to the lead.
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